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Posts Tagged ‘Accounting’

Significance of Internet Marketing Services

Thursday, November 5th, 2009

Internet marketing services use the Internet’s interactive nature, providing and eliciting instant response, to get more traffic to a website. However, the work may include managing digital customer data as well, apart from website development.

Internet Marketing Services: Different Approaches

With the wide range of Internet users, an advertisement’s message may be lost if you try to make it appealing to the diversified users. What interests some, may not interest others, and therefore Internet marketing services take different approaches to ensure more targeted reach and hence more conversions.

* One to one: This approach tries to attract the net users that search for information. This includes search engine optimization services and mailing. The higher your website’s presence on the result page, the more will be your visibility and thus more users will be attracted.
* Interest specific: For businesses, it is important to advertise at the right place for an effective marketing drive. The marketing services do just that by posting advertisements at the right places. For instance, if you are selling shoes, posting links and banners on other websites on shoes will ensure that the people coming to your website through those links have an interest in your offerings.
* Geography specific: For businesses that operate only in a particular geography, it is important that their resources do not get wasted on advertisements in areas that will not get them business. Therefore, the marketing services take a geography-specific approach and advertise on related sites.

However, given the stiff competition today, Internet marketing usually takes a combined approach (all of the above three) to ensure that resources are not wasted on ineffective advertisements. This approach has made this service a highly cost effective marketing tool for the number of queries and customers that it gets.

Knowing About Business Accounting

Thursday, July 9th, 2009

Accounting is one of the most major processes in any business. It is the act of recording, verifying and reporting all the assets and liabilities of a company. It is of great use to decision-makers because it helps them take steps in order to reduce their costs and increase profit. An accounting system is for communication. The system produces information that tells specific things about the company. An accounting system provides the information to run the company, at the owners fingertips. The system includes accounts receivable, accounts payable, order entry, inventory control, cost accounting, payroll and fixed assets accounting.

The general ledger shows transactions in four different categories. These categories include the account assets, liabilities, income and expenses. Entries are posted to each and summarized. The summary is then sent to the general ledger for posting. It is best to organize your business accounting system by function. From an internal control, it is best not to have one person do all the functions. Fraud and embezzlement are possible if too few people are doing all the accounting. An internal control structure helps mitigate risks through mechanics and procedures.

Some automated accounting systems require knowledge about computers and accounting. If you are thinking about one of these systems, make sure that the people running it have the ability to install and operate it. It is best to get a package that works well with your firms capabilities. Also, the automated package needs to be able to work on the computer equipment you currently have or will be purchasing in the near future.

A business cycle is a flow of transactions needed to complete a sale and collect the proceeds. In setting up an accounting system you need to know what types of accounting transactions are involved and what entries are to be made along the way. Most company cycles follow these steps, purchase raw materials, enter them into the inventory, begin the manufacturing process, enter goods in the process inventory, pay suppliers and employees, complete the manufacturing process, enter goods into the finished goods inventory, sell the inventory and collect payments.

When purchasing an accounting system you need to figure who is going to do what in the system. It is best to assign the person who is most familiar with the system to be in charge of it. If you are just starting a business you will need to know the background of your new employees. At least one of them should be able to run the system. You might want to consider having them interview with an accounting expert, check their references from past jobs and ask them accounting questions. It is your company and you need to do everything possible to protect it.